“Report” on how the crazes of the consumer Western society enter the everyday life of socialist Bulgaria in the 60s and 70s of the 20th century, illustrated with photos and other evidences…
“Images of Desire beyond the Iron Curtain” is a way to look at socialism from the perspective of consumerism and imagining about it. As paradoxical as it may sound today, this is a story about the invention of ‘socialistic’ consumerism: about advertising, fancy shop windows and magazines from the 60’s…The political party’s documents and the power discourses, on one side, define the limitations of the legitimate for its time consumption. On the other side are the images which have to adopt the official ideology into the everyday practice. In this point precisely the ‘socialistic’ consumption cracks, because it turns out that it is pervious to images from the other side of the curtain. The competition policy in the field of consumption undermines the centralized economy of deficit. Otherwise this is a social story of the long period that tries to show how the ‘socialistic’ consumers became just consumers, without an adjective.

In Bulgarian.
Part of the Scent of Socialism cycle.
Tickets: 2/1 BGN