The Red House Centre for Culture and Debate "Andrey
Nikolov" presents:
Web,
Advertisement and Shop Usability
public lecture by Mr Michael Schiessl, Managing Partner,
eye square GMBH, Germany
A lecture not to miss - especially by PR experts,
media- planners and înline marketing practitioners, sales
managers, as well as by creative departments' copywriters
and designers, account managers and by the brand managers!!!!
Michael Schiessl built up the sector of ad-effectiveness research
at eye square. He develops new tools for the investigation
of the processes of advertisement reception (print and tv).
He integrated physiological and behavioural methods like skin
response and zapping behaviour and developed the analysis
of perception modes in our tool Visualizer for attention analysis.
The visit of Michael Schiessl is a collaborative project with
Goethe-Institut Bulgaria, which is part of The Red House’s
Digital Spaces programme (www.digitalspaces.info)
For contacts:
eye square GmbH
Schlesische Str. 29 - 30 (Entrance F)
D - 10997 Berlin
schiessl@eye-square.com
The web site of Digital Spaces has been nominated as the
best e-Content example from Bulgaria for the (World Summit
Award Global Contest in the e-Inclusion category.
With the general sponsorship of VIVATEL and the support of
Nemetschek-Bulgaria and Sirma Group and with the media partnership
of Digital World Magazine, Dnevnik Daily and Kapital Weekly.
Read more for World Summit Award Global Contest:
www.wsabg.org and www.wsis-award.org
Read more for „Digital Spaces”: http://www.ablen.com/hosting/digitalspaces/index.html
èëè www.digitalspaces.info
Read more for eye square GMBH, Germany:
www.eye-square.com
Read more for the lecturer (in English):
http://www.eye-square.com/english/team-en/schiessl-en.htm
Read more for eye square Visualizer Programme: http://www.eye-square.com/english/methods-en.htm#visualizer
, as well on http://www.eye-square.com/
- promotional video of eye square Visualizer-mpg file
The i2 Visualizer
February 9 (Saturday), 6.00 p.m.
Red hall
With translation into Bulgarian.
Tickets: 2/1 BGN
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